Halal Tourism Development Strategy for Optimizing Regional Original Income and Economic Growth of the Tourism Sector in Bangkalan Regency, Indonesia

Abstract

Halal tourism in Bangkalan Regency, Indonesia, is the main focus in regional economic development. This research explores halal tourism development strategies to support local economic growth. Previous studies show a significant contribution to Regional Original Income (PAD) and economic growth, although there are still challenges such as inadequate infrastructure and lack of promotion. By using a SWOT analysis approach, this study identifies the great potential for halal tourism, especially in popular tourist attractions. Conclusions emphasize the need for improved infrastructure, effective promotional strategies, and increased quality of tourism services. Collaboration between government, stakeholders and society is very important to formulate sustainable policies. Future research recommendations include studies on tourist profiles, economic potential analysis, infrastructure evaluation, environmental sustainability, and comparison with other halal tourism destinations. This research is expected to provide deeper insight into the development of halal tourism in Bangkalan Regency, as well as a significant contribution to economic growth and welfare of local communities.